A New Logo to Mark a New Shortcut
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News and Updates

A New Logo to Mark a New Shortcut

Al Power
Lead Brand Designer
September 6, 2023

Change is Afoot

You may have seen the slew of enhancements we've rolled out in Shortcut over recent months. What you see today is a far cry from where we were just a year ago—and believe us, we're only warming up! As thrilled as we are about Shortcut's future, we realized it was crucial for our brand and logo to evolve right along with it.

Our Beloved Old Logo

We had a soft spot for our old logo, truly, we did. But as they say, love isn't always enough. Over time, when you're in a long-term relationship with something—or someone—those little imperfections start to stand out. Comments like, "the logo feels a bit dated," or "it's too bubbly," began to surface. Eventually, we knew it was time to evolve.

Born out of our transition from Clubhouse to Shortcut in 2020, our previous logo was a steadfast companion that helped shape our identity. For that, we're deeply grateful. However, as we've been ambitiously advancing our product, we felt it was high time our logo kept pace.

Unveiling Our New Logo

Feast your eyes on our revamped logo—sleek, contemporary, and irresistibly fresh. So crisp it's almost hazardous! We've carried over the elements we cherished from the old design and elevated them to something truly spectacular. But we didn't stop there. We've also refreshed our typeface across all our marketing materials and polished our icon style to a gleaming finish.

Consistency isn't just a buzzword for us; it's a guiding principle. We're dedicated to making design choices that contribute to a unified brand family, enriching the user experience for everyone involved.

Couple this with the relentless innovation coming from our product and engineering teams, and you've got a Shortcut trajectory aimed squarely at our ultimate vision, a modern product development tool that helps teams move faster than they ever have. 🚀

Check it out a deeper dive of the logo design process here

Also, be sure to check out our Brand Case Study

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